blue economy: noun
/bluː ɪˈkɒnəmi, bluː iˈkɑːnəmi/ The sustainable use of ocean and water resources to drive economic growth, improve livelihoods, and create jobs while maintaining the health of marine and freshwater ecosystems.]
East Africa is home to breathtaking coastlines, vibrant marine biodiversity, and countless communities that rely on the ocean for their livelihoods. Yet, despite our ocean’s vast potential, the region’s blue economy remains largely untapped.

Through our Kilindini campaign, an Ascending Africa initiative, we are reclaiming the legacy of ancient civilizations that thrived along the East African coast, fostering a sustainable maritime ecosystem that respects the marine life that nourishes us and the coalition of countries that depend on the waters to drive economic growth…